If we’re hiring, talking, blogging or launching - you’ll find out here.

For many young people, a huge decision they have to make is whether to go to university or jump straight into work. I chose university.

Ok - we get it. Most people reading this will be pretty clued up on the jargon and acronyms in the digital world. And if that’s you - well done for wading through a world of confusion.

I don’t like twist tops on toothpaste. I’m a flip cap kinda guy.

I’m not sure about you, but when I can’t sleep I usually end up staring into the blue glare of my phone for ‘five minutes’ and inevitably get sucked into an online rabbit hole for far longer.

I’ll be honest here; I’m used to project managing websites and technical innovations. So, when I was asked to help plan an event in partnership with HURST in Stockport it was certainly different from the usual working day.

We’re excited to announce the launch of our new website for Derbyshire’s Abbey Street RSPCA, a brilliant charity that feels very close to our animal-loving hearts.

Fluid has just turned sixteen years old. We can now pilot a hang glider, drink babycham with dinner and legally indulge in a spot of hanky panky.

Computer-generated imagery, or CGI for short, is the process of creating still or animated images using imaging software rather than a camera. CGI allows us to create high-quality, realistic imagery of something that doesn’t exist in the real world or easily construct digital images of things that do exist in a more cost-effective way.

One event. Lots of tech. And waaay too many acronyms. On December 5th we’ll be joining forces with our friends at HURST to demystify the world of emerging and immersive technologies.

We want every website we create to deliver outstanding results for our clients. But we cannot do this if we do not understand who will be using the website and what they want to achieve, or expect to see, when they visit. This is why we begin every website project with the meticulous planning of user experience (UX) and audience personas.

Jumpshot found that in June 2019, 50.33% of Google searches ended without a click on an organic or paid search result. No-click searches have been on the rise for a couple years, and they don’t seem to be slowing down anytime soon.

The sweeping views. The breathtaking heights. The elusive shots. These are exciting times. With innovations in video production pushing the limits and achieving spectacular footage – the popularity of drones is increasing, and it's so easy to see why.

I’ve learnt a lot over the past 8 months at Fluid. My first ‘proper job’ brought some challenges – those 3.30pm finishes feel a long way away now.

If you’re a client or friend of Fluid, then our boardroom is your boardroom. So if you’re after some fresh surroundings or a Midlands meeting space, please just let us know. The coffee’s on us.

It’s been lovely to welcome four fresh faces to the Fluid team over recent months. Stu co-founded Bustler Market, Liam drinks gin with coke, Bec loves photography and Steve makes zombie movies.

It’s funny how nudity can make you think about work - even though it definitely shouldn’t. Particularly marketing. Or more specifically - cross-culture marketing.

Through clenched teeth we’re resisting any ‘out of this world’ or ‘reaching for stars’ pun opportunities to say that we’re extremely proud of our digital and social team… and their recent campaign that blended space travel with social live streaming and virtual reality. You can read the press release below.

We all know the moment. You’re in the pub. You ask the bar man for a coke. “Sorry, it’s Pepsi. Is that ok?” For some, it’s a dealbreaker. Ask anyone. On the Coca Cola vs Pepsi debate, we all have a favourite. Even if we don’t throw a strop and tell the bar man to leave it, we begrudging sip our Pepsi while wishing it was Coca Cola instead.

It’s been a milestone year for Fluid. We’ve expanded our team, welcomed a new director and celebrated reaching our 15 year anniversary. And to top it all off, we spent three months working hard to create a fantastic new website to share our latest work too.

After months in the making, we’re extremely proud to have launched our new brand video for our friends and partners at Azelis. Watch the video to see how their innovations influence and inspire our lives every day.